First, the positioning in the market will be that of an advanced certification. The essence of the CMA brand will be the professional certification in financial planning, analysis, control and decision support. The certification will be a validation of mastery in the skills of finance team members.
Second, the target market for the CMA is two-fold: individuals and employers. The targeted individuals are those who want to differentiate themselves and/or recognize they need to continuously improve their skills. This could be accounting experts who want to certify their competence in or develop additional competence in finance skills, or finance experts who want to certify their competence in or develop additional competence in accounting skills. The targeted employers are those who understand the need to continuously improve the skills within their finance and accounting team.
Third, the CMA Exam has totally 2-part exam, focusing on financial planning, analysis, control and decision support.
*9，CMA的市場定位是高端的職業(yè)資格證書。CMA的品牌定位是在金融企劃、分析、控制和決策支持方面的專業(yè)資格證書,證書獲得者可以被視為金融團(tuán)隊中專家級的財經(jīng)專才。
第二，CMA的目標(biāo)市場即是對準(zhǔn)兩個范疇，即個人和雇主。個人目標(biāo)市場是指那些志在使個人專業(yè)能力脫穎而出和有不懈的進(jìn)取精神的專業(yè)人士。這些人士可以是會計人才但是又想在財經(jīng)領(lǐng)域得到進(jìn)一步提升并取得專業(yè)認(rèn)證的人士或者是財經(jīng)人士想在會計領(lǐng)域獲得更強(qiáng)競爭力的人士。雇主目標(biāo)市場是指那些已經(jīng)認(rèn)識到在金融和會計團(tuán)隊中要不斷提高競爭力的人群。
第三， CMA考試分為2個部分的考核，集中關(guān)注在金融企劃、分析、控制和決策支持領(lǐng)。
各位考生想順利通過CMA考試，除了掌握專業(yè)知識和答題技巧之外，還可以關(guān)注高頓網(wǎng)校的精品網(wǎng)課，高頓網(wǎng)校專業(yè)講師為考生們提供考試復(fù)習(xí)筆記匯總，幫助考生更好地理解相關(guān)考試知識，高頓祝各位考生考試大捷！進(jìn)入直播>>
